Gravel Bottom Craft Brewery and Supply is a hometown favorite of Grand Rapids, Michigan, a.k.a. ‘Beer City USA’. This rebrand preserves its original nod to the founder's heritage: summertime fun at one of the community's local gravel pits. The execution is clean, bold, and modular with a new modern look-and-feel that is designed to be easily carried across the entire brand ecosystem.
Role: Senior Designer + Art Director
